Meryem El Rhazali personal logoMERYEM EL RHAZALISEO & Search Visibility Specialist Let's Talk  ↗
BLOG & INSIGHTS

Better questions.
Better search decisions.

Ideas, frameworks and research notes on SEO, Google Maps and AI-powered discovery. For founders and marketers who want to know what moves business forward—not just what moves a ranking.

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Written by Meryem El Rhazali · SEO & Search Visibility Specialist

01 Organic Search & ROI02 Local Discovery03 AI Search Visibility
FEATURED WRITING

From traffic to business impact.

One published analysis, with practical guidance, clear assumptions and primary-source references.

SEO StrategyExecutive guide

SEO ROI in 2026: What CEOs and Founders Should Actually Measure

Traffic is not a business outcome. Connect organic search to qualified leads, revenue, costs and smarter investment decisions—without confusing attribution with causation.

By Meryem El Rhazali · Full-length analysis

Read the complete article Original article on Medium ↗
RESEARCH AREAS

Three spaces I write about.

Ongoing editorial themes—not additional published articles.

01 / ORGANIC
↗

SEO & business growth

Search intent, technical SEO, measurement, content quality and commercial decisions behind organic growth.

Research focus
02 / LOCAL
⌖

Google Maps & local SEO

Google Business Profile, local intent and making businesses easier to find and evaluate.

Research focus
03 / AI
◎

AI search & GEO

Answer-first writing, entity clarity, credible sourcing and AI-powered discovery.

Research focus
EDITORIAL APPROACH

Clarity before complexity.

My articles are research-driven working notes, not promises of guaranteed rankings. The aim is to separate evidence, assumptions and judgment.

About my background ↗
01Start with the questionAnswer a useful business question first.
02Make assumptions visibleLabel illustrative figures and limitations.
03Reference original sourcesPrioritize verifiable documentation.
04Turn learning into actionGive readers steps they can test.
ABOUT THE AUTHOR

Meryem El Rhazali

SEO & Search Visibility Specialist based in Morocco, with a background in Marketing & Commercial Action from ENCG Settat. My work focuses on SEO, local visibility and AI-search research.

Read my background ↗
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Ideas are useful. Execution matters.

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