SEO · GOOGLE MAPS · AI SEARCH

Get found where your customers search.

I help founders and businesses turn search visibility into opportunities — across traditional search, local discovery and AI-powered answers.

Focused on business goals Data-led decisions Based in Morocco
Meryem El Rhazali wearing a navy hijab and blue blazer
SEARCH INTELLIGENCESEOQueries · Content · Growth
DISCOVERY CHANNELS03Google · Maps · AI
GOALQualified demandNot vanity metrics
Illustrative dashboard elements — not client results
Featured project

Real work, real context.

Go behind the process: the business, the challenge and the strategic SEO / GEO work.

bewize.ma/fr — live site screenshot preview
Live screenshot of Bewize educational app website, bewize.ma/fr
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Bewize

Learning can feel like an adventure.

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Case study · EdTech · Morocco

Bewize SEO & GEO

Bewize is a Moroccan learning app for primary-school children. My SEO and AI-search work explored how the brand could improve its search foundation, answer user intent and become easier to discover.

Technical SEOSearch intentOn-page SEOAI visibility

Performance data can be added when approved and verified.

Read the Bewize case study
How I think

Strategy before random tactics.

A ranking is useful when it helps people discover a page that solves their problem. I start by understanding the search journey, not just collecting keywords.

01 / DiagnoseUnderstand the current state.
02 / PrioritizeIdentify the biggest opportunities.
03 / ImproveWork on technical and content signals.
04 / MeasureLearn from real performance.
See my process
SEO professional working with analytics dashboards
Clarity → Intent → Visibility → Opportunity
The difference

Not just more traffic. More useful discovery.

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Commercial relevance

Prioritize pages and searches that align with the audience's needs and the business model.

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Human-first content

Make answers clear and valuable for real customers, not just algorithms.

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Measurable direction

Define what to track before making claims about improvement.

Resources for doers

Learn SEO. Put it into practice.

Practical guides, audit checklists, AI-search tools and ready-to-use SEO templates — all in one place.

AI Search Visibility Kit digital product coverGuides · Checklists · Toolkits
Your next opportunity

Ready to be found more often?

Tell me about your search challenges. I'll help you identify the next steps worth prioritizing.

Let’s discuss your project