Selected work.
Clear thinking.
A behind-the-scenes view of what I researched, how I approached challenges, and the work I contributed to. No invented numbers or glossy claims.
Bewize — Education meets search discovery.
Moroccan EdTech · Website SEO, content relevance and AI discovery opportunities
Bewize
Learning can feel like an adventure.
Live screenshot unavailable offline · Open Bewize to view its current website.
Open Bewize ↗Making a useful learning product easier to discover.
Bewize helps Moroccan primary-school learners practice school subjects through interactive exercises. My work addressed the SEO and GEO foundations of how searchers find relevant information and assess the product.
- Search visibility and intent analysis
- Technical and on-page SEO review
- Content opportunity and competitor research
- AI search readiness recommendations
What the work actually covered.
Audit
Review search performance signals, technical accessibility and page-level opportunities.
Research
Map query themes, audience needs and competitive SERP patterns.
Optimization
Prioritize better content structure, metadata, linking and search relevance.
Reporting
Organize findings and opportunities into understandable next actions.
Performance should be verified.
A polished chart is not evidence. I prefer to show real Search Console and GA4 screenshots, explain the period measured and describe which outcomes the work plausibly influenced.
The case-study page includes a dedicated space to add approved, verified results. Until then, the work is presented through the actual activities and decisions.
Review the documented results- Before-and-after date ranges
- Clicks and impressions from Search Console
- Sessions and engagement from GA4
- Keyword ranking and page examples
- Scope of individual contribution
- Client approval for public figures
Project library in progress.
More documented work can be added here after public sharing permissions and evidence are prepared.
Local visibility audits
Future examples of public-facing Google Business Profile assessments and local search recommendations.
Coming soon — not a client resultTechnical SEO reviews
Future examples of crawl, indexing, on-page and internal linking assessments.
Coming soon — not a client resultAI search assessments
Future examples of entity clarity, answer readiness and brand discovery mapping.
Coming soon — not a client resultReady to be found more often?
Tell me about your search challenges. I'll help you identify the next steps worth prioritizing.