Search is changing.
My mission is clarity.
I'm Meryem El Rhazali, an SEO & Search Visibility Specialist focused on helping businesses become more discoverable across Google, Maps and AI-powered search.
Marketing insight meets search expertise.
My background in Marketing & Commercial Action at ENCG Settat shaped the way I look at visibility: as a business question first and a technical discipline second.
Through hands-on SEO work, I've learned to connect research, website experience, search intent and measurement. I enjoy identifying what's preventing a useful website from being found — then creating an understandable plan to improve it.
My interests now extend from organic Google Search into local discovery and AI-assisted answer experiences. The common thread is simple: make the right information easy for the right people to find.
Four things I bring to each project.
Marketing context
Connecting search performance to audience intent and business priorities.
Deep research
Investigating queries, competitors, pages and technical barriers before acting.
Structured thinking
Creating concise audits, roadmaps, briefs and clear decision-making systems.
Learning mindset
Following changes in how search engines and AI platforms surface information.
Research → analysis → action.
I choose tools based on the problem rather than building an impressive-looking stack for its own sake.
Explain the why
Recommendations should be clear enough for a business owner to understand.
Prioritize what matters
Effort should align with probable business impact.
Measure, don't assume
Separate hypotheses from observed performance.
Work behind the positioning.
Bewize — Search visibility assessment
Research and optimization work spanning search performance, content relevance, technical checks and AI-search opportunities for a Moroccan EdTech business.
Read the full Bewize case study ↗Content, strategy and execution
Planning audience-first social media content and building marketing resources alongside search-focused work.
Explore my current services ↗Ready to be found more often?
Tell me about your search challenges. I'll help you identify the next steps worth prioritizing.