⌕
Technical friction
Broken pages, redirects, indexability constraints and performance issues created a weak starting point for efficient crawling and user experience.
FEATURED PROJECT · EDTECH · MOROCCO
Bewize.
Bewize.
SEO × GEO case study
How I worked on the technical, content and AI-search foundations of a Moroccan educational platform to make its value easier to discover, understand and measure.
Project duration≈ 6 months
FocusSEO + GEO / AEO
MarketMorocco · Education
TECHNICAL PERFORMANCE72 → 96Desktop audit score /100
AI SEARCH HEALTH83% → 100%Tool-specific audit score
Reported project audit comparisons · Not traffic or revenue gains
01 / Project context
An educational product with a discoverability challenge.
Understanding the real business is the starting point of useful SEO strategy.
Bewize website preview
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Open bewize.ma ↗Current Bewize websiteView live ↗
ABOUT BEWIZE
Learning designed for Moroccan primary-school students.
Bewize is a Moroccan educational application offering interactive school support for children from CP to 6ème. It offers flashcards, quizzes, missions and progress tracking aligned with the Moroccan curriculum, covering Arabic, French, mathematics and English.
That creates multiple search audiences: parents looking for academic support, families comparing learning methods and schools researching education tools. My work was to connect these real needs to useful, accessible pages and build a stronger search-visibility foundation.
Parents & familiesPrimary schoolEducational appFrench / Arabic search
The company description reflects Bewize’s public website as reviewed in October 2026. The interface may change over time.
MY ROLE
SEO & GEO / AEO optimization
TOOLS USED
Google Search Console · Google Analytics 4 · Semrush · Performance audit tools
SCOPE
Technical SEO, content strategy, internal linking, competitive research and AI search readiness.
02 / The challengeStrong educational value.
Strong educational value.
Multiple search barriers.
The task wasn't simply to publish more articles. First, I needed to identify what could prevent the site from being crawled, understood and surfaced to relevant searchers.
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Content mismatch
Thin pages, inconsistent titles and descriptions and gaps between page topics and user intent created opportunities to improve relevance.
✦
Search beyond Google
The education offer needed clearer structure and stronger information signals for AI search and answer-based discovery as well as classic organic results.
“My first priority was to understand what was holding visibility back — then organize the fixes by business impact, not by the size of the audit checklist.”
03 / The starting point
What the initial audit uncovered.
The initial project materials covered a sample of 31 pages and exposed structural, technical and content issues that informed prioritization.
INITIAL SITE AUDIT
31 pages
Analyzed in the initial crawl; a subsequent audit covered approximately 100 pages. These are audit coverage figures, not growth KPIs.
26 indexable in the initial sample5 not indexable
25 / 31Pages with flagged issues
2Broken / 404 pages
4Redirects identified
10.2sMobile LCP at baseline
Technical & content findings
Initial diagnostic observations| Area | What was detected | Why it mattered |
|---|---|---|
| Crawl & redirects | 404 errors and redirect paths | Can disrupt navigation and dilute efficient internal discovery. |
| Indexability | 5 of 31 pages not indexable | Important content may fail to enter search results. |
| Metadata | 9 duplicate meta descriptions; 9 overlong titles | Weaker differentiation and less compelling SERP messaging. |
| Thin content | 7 pages flagged for low word counts | Potential gaps in answering users' intent; word count alone isn't quality. |
| Mobile experience | Mobile performance score 52/100; LCP 10.2 seconds | Slower loading can frustrate mobile visitors. |
| Desktop experience | Desktop score 72/100 | Room for performance and layout improvements. |
| AI search readiness | AI Search Health 83%; linking score 91% | Tool-scored opportunities to clarify structure and relationships. |
Source: figures documented in the project audit and portfolio notes. Some metrics were produced by different tools at different moments; they are not a single controlled before/after experiment. The screenshots and report dates should be checked before external publication.
04 / My contribution
From research to a prioritized action plan.
During the project, I worked across six complementary workstreams. The point was to build a logical sequence: diagnose, understand demand, optimize, then measure.
01
Search performance diagnosis
I examined Search Console and GA4 indicators to understand impressions, clicks, CTR, search queries and page performance before recommending changes.
- Query and landing-page analysis
- Commercial versus informational intent
- Prioritization of pages needing attention
02
Technical SEO audit
I reviewed crawling, indexability, broken URLs, metadata, site structure, internal links and loading performance, separating blocking issues from lower-impact refinements.
- Errors and redirect mapping
- Page templates, headings and meta elements
- Desktop/mobile performance checks
03
Keywords & audience intent
Research translated how parents and schools search into a clearer content framework. The focus was matching useful information to the problems people actually describe.
- Keyword grouping by topic and intention
- Competitive SERP research
- Content gaps and opportunity mapping
04
On-page content improvements
I evaluated titles, descriptions, headings, page copy and contextual linking to make educational pages easier to interpret and more useful for readers.
- Content structure and topical relevance
- Title and meta recommendations
- Internal link relationships
05
GEO / AEO readiness
I reviewed how the product, audience and educational topics could be presented more clearly for AI-powered discovery. This involved answer-friendly organization and consideration of structured data and entity signals.
- Brand/entity clarity
- FAQs and answer-focused content opportunities
- AI-search health indicators
06
Measurement & reporting
I used an audit-first approach to track technical quality and evolving content health, with GSC and GA4 as the appropriate sources for traffic and behavior verification.
- Audit score comparison
- Iteration and recommendation review
- Clear separation of health scores and traffic KPIs
05 / What changed
Measured changes in audit indicators.
These comparisons come from the project’s reported audits. They describe tool-specific website-health scores, not a demonstrated increase in traffic, conversions or sales.
PERFORMANCE · DESKTOP
72→96
Score /100+24 points
PERFORMANCE · MOBILE
52→72
Score /100+20 points
AI SEARCH HEALTH
83%→100%
Semrush audit score+17 points
INTERNAL LINKING
91%→94%
Audit score+3 points
WHAT THESE SCORES TELL US
Better technical and structural signals.
The reported comparisons suggest improved quality across performance, internal linking and the audit tool’s AI-readiness criteria. They are useful evidence of work on the website’s foundations.
They cannot independently demonstrate more Google clicks, higher keyword positions, more citations in AI assistants or additional business revenue.
WHAT I WOULD VERIFY NEXT
Connecting improvements to real discovery.
- GSC: clicks, impressions, average CTR and position by target page.
- GA4: organic sessions, engagement and relevant key events.
- Semrush: query-position changes with defined locations and dates.
- AI visibility: documented mentions/citations, with repeatable prompts and caveats.
Evidence note
Figures above reflect project audit comparisons provided during the portfolio-building work. Insert source screenshots with timestamps and obtain permission for client reporting before publishing externally.
06 / Key learnings
What this project demonstrates.
Fix the foundations first
Metadata and content improvements are more valuable when search engines can reliably reach and understand important pages.
Build around real demand
For EdTech, the search language of parents, pupils and schools shapes where useful information should live.
Measure honestly
Health scores reflect a particular evaluation tool. Sustainable SEO reporting also needs search and business outcomes over a defined period.
My takeaway
A better search experience begins with clarity and evidence.
Bewize strengthened my approach to technical SEO, content mapping, internal linking and AI discovery analysis. I learned to connect audits to priorities and to distinguish technical progress from true business outcomes.
Public business context:Bewize homepage ↗Bewize FAQ ↗Project audit figures: working material, pending publication review.
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